Carrefour: Black Supermarket

Carrefour, the supermarket chain, proved its commitment to food quality and improved brand love through a direct campaign centred on a brand-owned experience in France.

Campaign details

Advertiser: Carrefour Brand: Carrefour Agency: Marcel Paris Country: France

Objectives

This case study shows how in changing the law, the Black Supermarket changed Carrefour. It shows how Carrefour, one of the biggest worldwide retailers, used its leadership power to change an unfair law that destroyed 90% of our agricultural biodivers

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