Carrefour: Black Supermarket

Carrefour, the supermarket chain, proved its commitment to food quality and improved brand love through a direct campaign centred on a brand-owned experience in France.

Campaign details

Advertiser: CarrefourBrand: CarrefourAgency: Marcel ParisCountry: France

Objectives

This case study shows how in changing the law, the Black Supermarket changed Carrefour. It shows how Carrefour, one of the biggest worldwide retailers, used...

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