Canadian Centre for Child Protection: Happy Birthday, Twitter

The Canadian Centre for Child Protection, a charitable organisation, launched a campaign against Twitter and other social media platforms, using a powerful video of real survivors of child sexual assault.

Campaign details

Brand: Canadian Centre for Child Protection Agency: No Fixed Address Country: Global

Why is this work relevant for Creative Strategy?

The Canadian Centre for Child Protection has known for a long time that big tech is the enemy when it comes to allowing child sexual assault material to spread, with Twitter being among the worst. The Canadian Centre for Child Protection asked repeat

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands