CALM: Project 84

The Campaign Against Living Miserably (CALM), a UK charity, created a striking public installation to increase awareness of male suicide and suicide prevention.

Campaign details

Advertiser: CALM Brand: CALM Agency: adam&eveDDB London Country: United Kingdom


Suicide is the single-biggest killer of men under 45 in the UK. 84 men take their lives every single week. More men die at their own hands, than through cancer, or heart problems, or car accidents. It costs the British economy over £20 million every