Title: Shah Rukh Khan-My-AdBrand: MondelezProduct: Cadbury CelebrationsIdea: OgilvyCountry: India
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||INDIA||Non-specific||Adults (26-55)||Middle||Under 5 million USD|
Cadbury Celebrations is a specially curated assortment of chocolates for gifting, making it distinct from other Cadbury chocolates that are usually bought on impulse. So, the growth of Celebrations depends on seasonal demand during festivals like Diwali, where gifting is a ritual.
However, in the Covid-darkened Diwali of 2021, people did not want to celebrate, so...