Campaign details

Advertiser: Busan Metropolitan Police Agency
Brand: Busan Metropolitan Police Agency
Agency: Cheil Worldwide Seoul
Country: South Korea

Objectives

In South Korea, hidden camera sex crimes have increased by more than 500% in the last 8 years .*1) The victims of these crimes endure great suffering, some of them even resorting to suicide. *2) The first objective of the campaign was to root out the voyeur video crimes.

But South Korean law only penalizes those filming the videos, not the ones watching them. So those who watch the voyeur videos do so without guilt. Spreading social awareness of the fact that watching these voyeur videos was harming the female victims was the second objective of the campaign.

In South Korea, hidden camera sex crimes have increased by more than 500% in the last 8 years.* 1) The victims of these crimes endure great suffering, some of them even resorting to suicide. *2) The first objective of the campaign was to root out the voyeur video crimes.