Burger King: Whopper Neutrality

Burger King, a fast food restaurant chain, helped influence internet regulations for net neutrality in the US by creating an educational and entertaining video surrounding its Whopper burger.

Brand: BURGER KINGAgency: DAVID MiamiCountry: USA

Objectives

Overview

THE INTERNET UNDER SIEGE: LOSING THE POWER OF THE SOCIAL EQUALIZER.

How did Burger King and the Whopper help influence Internet regulations in the U.S. Senate?

And most importantly, why?

Let's go back to the beginning. You might be wondering: What does Burger King and the Whopper even have to do with Net Neutrality? At first glance, nothing. But if you look deeper, the connection goes all the way to the brand's purpose and the love for our most iconic product.

The Whopper is Burger King's signature...

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