Burger King: Burger Glitch

Burger King, a fast-food restaurant, launched a campaign in Brazil to generate conversation within the gamer community, drive app downloads and sell its product.

Campaign details

Title: Burger GlitchBrand: Burger KingProduct: Burger KingIdea: DAVIDCountry: Brazil

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessLatin AmericaNon-specificTeenagers & young adults (13-25)HighThe media investment of this campaign was quite significant for the Brand in Brazil: around US$ 700k. Production added another US$ 210k - as the film was entirely developed in 3D. Those costs combined were Burger King's largest communication investment of that year.

Objectives

Setting the gaming community on fire

When it comes to a...

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