Title: Burger GlitchBrand: Burger KingProduct: Burger KingIdea: DAVIDCountry: Brazil
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||Latin America||Non-specific||Teenagers & young adults (13-25)||High||The media investment of this campaign was quite significant for the Brand in Brazil: around US$ 700k. Production added another US$ 210k - as the film was entirely developed in 3D. Those costs combined were Burger King's largest communication investment of that year.|
Setting the gaming community on fire
When it comes to a...