Budweiser: Bring Home The Bud

Beer brand Budweiser ran #BringHomeTheBud, a multichannel global campaign, to pivot its long-running World Cup 2022 communications after selling beer was banned at the matches in Qatar.

Campaign details

Title: Bring home the budBrand: BudweiserProduct: Budweiser beerIdea: Wieden+KennedyCountry: USA

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
Social / DigitalFacebook, Instagram, Twitter, Snapchat18/11/202226/12/20229Global
OOH / In-StadiumJumbotron @ FIFA World Cup Finals, Fieldboards18/11/202226/12/202264QATAR
Stunt / InstallationOn-the-ground special outdoor build-outs18/11/202226/12/20227ARGENTINA, BRAZIL, SOUTH KOREA, SPAIN, THE NETHERLANDS, UNITED KINGDOM, USA
Live Event / ExperientialBudX Experiences, On-Premise, Champions Parade18/11/202226/12/20221ARGENTINA

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