Budweiser: Bigger picture

In early 2021, Budweiser, a beer brand, launched a campaign in the US with the goal to normalise the act of getting vaccinated to help get the country back together again safely.

Campaign details

Brand: Budweiser Agency: David Country: United States

Why is this work relevant for Creative Strategy?

This campaign is the result of years of Budweiser re-assessing its connection to American culture and taking necessary risks to remain relevant.