Boost Mobile: Boost Your Voice

Boost, a telecommunications brand, turned its stores into voting stations to successfully increase brand loyalty and sales in the US.

Advertiser: Boost Mobile Brand: Boost Mobile Agency: 180LA Country: United States

Objectives

Challenge

How do you buy a prepaid customer's loyalty? You can't.

Prepaid wireless's biggest selling point is, ironically, the biggest hindrance to brand loyalty:

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