Bodyform/Libresse: #bloodnormal

Bodyform, the feminine hygiene brand, used a digital film to break taboos and connect with women globally.

Campaign details

Advertiser: EssityBrand: Bodyform/LibresseAgency: AMV BBDO LondonCountry: Global

Objectives

"This is what happens when whores and pimps become marketers."

This is the story of what happens when you decide to break toxic taboos related to...