Blame It On Interflora

This case study shows how Interflora, a flower delivery service, increased sales on Valentine's Day by creating a special, late Valentine's service that helped forgetful Danish men offer bouquets without being blamed for the their lateness.

Advertiser: InterfloraAgency: BrandhouseCountry: Denmark

Objectives

The main objective was to create sales on a challenged Valentine’s Day.

Strategy

The strategy was to prolong Valentine’s Day for an extra day to create more time for a greater sale.

Creative approach

We combined the strategy to prolong Valentine’s Day with the insight that a large portion of men simply forget to give their girlfriend a Valentine’s gift. We created a whole new product where forgetful men could order a Valentine’s bouquet the day AFTER Valentine’s Day along with a card where Interflora accepted the full blame for...

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