Advertiser: InterfloraAgency: BrandhouseCountry: Denmark
Objectives
The main objective was to create sales on a challenged Valentine’s Day.
Strategy
The strategy was to prolong Valentine’s Day for an extra day to create more time for a greater sale.
Creative approach
We combined the strategy to prolong Valentine’s Day with the insight that a large portion of men simply forget to give their girlfriend a Valentine’s gift. We created a whole new product where forgetful men could order a Valentine’s bouquet the day AFTER Valentine’s Day along with a card where Interflora accepted the full blame for...