Advertiser: Mattel Brand: Barbie Agency: BBDO New York Country: United States
The context: Unrealistic. Too blonde. Vain.
For 58 years, Barbie was an unmissable icon with over a billion dolls sold.1
Its parent company, Mattel, is one of the larg Before 2014, it was estimated that one Barbie doll was sold every three seconds.