Banco Pichincha: The cheering trophy

Banco Pichincha, a banking brand, 3D printed a one-of-a-kind trophy as part of its sponsorship of the football club Liga de Quito in Ecuador.

Campaign details

Brand: Banco PichinchaAgency: Mullenlowe Delta Country: Ecuador

Objectives

  • To create a new way to do sponsorships going beyond a logo on a shirt.
  • To reveal the new sponsor, Banco Pichincha, to Liga de Quito fans.
  • To generate a sense of common interest among Banco Pichincha and fans.

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