B92 Fund: One photo a day in the worst year of my life

Saatchi & Saatchi Belgrade

What were the objectives for the creative work?

Domestic violence is a problem which is not talked about in Serbia. We keep quiet about this problem in our culture. However, domestic violence has seen a steady and worrying rise, in 2012 every third woman was the victim of some form of violence and 29 women were killed by their partner, and. And yet, despite these staggering numbers, victims of relationship abuse don't often get help until it is too late and violence has escalated out of control. 11 women died as a result of domestic violence during only 2 months in 2013.1 (Figure 1)2

Figure 1: Official statistics Safe house web site

Our intention was to break the silence and prompt people to talk about this burning issue. Even though there are frequent newspaper articles and TV reports on the consequences of domestic violence, there is no public discussion. (Figure 2)3