Audi: Birth

This case study shows how Audi, the car manufacturer, increased brand awareness and sales in the UK by using a three-phased campaign focused on its cars' engineering beyond speed.

Advertiser: AudiAgency: Bartle Bogle HegartyCountry: United Kingdom

Objectives

Category and brand context: a category in growth, but a brand in need of firepower

By the end of 2014, the UK and premium car market had grown to its highest level in 15 years, reaching...