AT&T: The Face Of Distracted Driving

AT&T, a telecommunications company, highlighted the dangers of distracted driving by launching a cinema ad that featured two real victims of distracted drivers.

Campaign details

Advertiser: AT&TBrand: AT&TAgency: BBDO New York Country: United States

Objectives

Every year, about 3,500 Americans die and nearly 400,000 are injured in distracted driving accidents.1 Through its "It Can Wait" campaign, AT&T has emerged the leader among the plethora of organizations, both public and private sector, that have made this a cause. This campaign is enormously important to AT&T, and so at the highest level, our "commercial" objective remained constant for these years campaign: to reduce the number of distracted drivers on the road.

Since its inception, It Can Wait...

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