AT&T: The AT&T experience store

In March 2020, AT&T, the telecommunications brand, launched the AT&T Experience Store as part of the AT&T Discovery District in Dallas.

Campaign details

Brand: AT&T Agency: TwentyFour7 Country: United States

Why is this work relevant for Creative Strategy?

The AT&T Experience Store opened in March 2020 as part of the newly developed AT&T Discovery District in Dallas, TX. It was designed to be the new Pinnacle expression of the AT&T brand, celebrating its new integration of Warner Media with

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