Aster DM Healthcare: The Nazar Initiative

Aster DM Care, a healthcare provider, increased the number of eye check-up visitors in Dubai and India by launching an eyesight test that used visual cues rather than letters.

Advertiser: Aster DM HealthcareBrand: Aster DM HealthcareAgency: The Classic PartnershipCountry: India

Objectives

Aster DM Healthcare is the GCC's largest medical network with 19,593 employees and 2,296 doctors working in 323 establishments spread across 9 countries.

UAE has a large migrant blue-collar population that is on a constant rise. A significant proportion of these migrants work on construction sites in Dubai. Their employment contracts only offer basic mandatory health insurance policies that fail to cover several healthcare divisions, eye care being one of them. Earning minimum wages discourages them from going for check-ups at...

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