Argos: 80 Days Of Argos – How Argos Owned 'Today'

Argos, the retailer, used a series of short video ads to promote its same-day delivery service in the UK.

Campaign details

Advertiser: Sainsbury'sBrand: ArgosAgency: The&Partnership LondonCountry: United Kingdom

Objectives

Background

Since 2012, iconic British retailer Argos, part of the Sainsbury's Group, has been on a journey of transformation, evolving from catalogue king into a modern, dynamic omnichannel super-retailer.

Most notably, its Fast Track Same Day Delivery service offers unrivalled convenience and immediacy. For £3.95, you can order any of its 20,000 eligible products before 6pm and have them delivered to more than 90% of UK postcodes that day. No other retailer can compete with Argos's speed nationwide.

To bring brand perceptions in line...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands