Agency: The&Partnership London
Country: United Kingdom
Since 2012, iconic British retailer Argos, part of the Sainsbury's Group, has been on a journey of transformation, evolving from catalogue king into a modern, dynamic omnichannel super-retailer.
Most notably, its Fast Track Same Day Delivery service offers unrivalled convenience and immediacy. For £3.95, you can order any of its 20,000 eligible products before 6pm and have them delivered to more than 90% of UK postcodes that day. No other retailer can compete with Argos's speed nationwide.
To bring brand perceptions in line with its cutting-edge services, in 2014 it launched 'Go Argos' – a creative platform which focused on making Argos famous for 'fast,' dramatising speed in colourful, high octane executions that championed its innovative service propositions.