Applebee’s: Fancy Like

Applebee's, a restaurant chain, partnered with country singer, Walker Hayes, to hijack a TikTok song in the US to make the brand relevant, outpace sales growth vs.

Campaign details

Title: Fancy LikeBrand: Applebee'sProduct: Applebee'sIdea: GreyCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsUSANon-specificOtherMiddlePaid Media - Campaign Period Completion Year - 10-20M Production/Non Media Expenditures: 1-2M

Objectives

Applebee's is the largest casual restaurant in America, with ~1,599 locations. Almost 90% of Americans live within 10 miles of one. It was one of the first and fastest growing dining chains, known for serving up classic American food. But the casual dining industry as a whole...

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