Title: Fancy LikeBrand: Applebee'sProduct: Applebee'sIdea: GreyCountry: USA
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months - 12 months||USA||Non-specific||Other||Middle||Paid Media - Campaign Period Completion Year - 10-20M Production/Non Media Expenditures: 1-2M|
Applebee's is the largest casual restaurant in America, with ~1,599 locations. Almost 90% of Americans live within 10 miles of one. It was one of the first and fastest growing dining chains, known for serving up classic American food. But the casual dining industry as a whole...