Apple: @Apple – Countless Perspectives

Apple, a technology company, promoted the iPhone's camera among consumers globally by launching an Instagram account featuring only pictures shot on iPhones.

Campaign details

Advertiser: AppleBrand: AppleAgency: In-houseCountry: Global

Objectives

Shot on iPhone is Apple's community facing platform that highlights the power of people's creativity and allows us to celebrate culture locally.

It aims to create loyal fans who use their iPhone camera more and proudly share its use. The campaign launched August 7, 2017, and was measured over a nine-month timeframe.

To quantify success, we set benchmarks as below, against a suite of brands, both direct competitors (Google, Samsung, etc.), and also industry-leading "best" brands on social media (Airbnb, NatGeo, Nike).

  • Inspire Interest:Grow presence...

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