Apple: The whole working-from-home thing

Apple, a technology brand, created an ad to drive the consideration of Apple products as a critical business investment in the US.

Campaign details

Brand: AppleAgency: In-houseCountry: United States

Why is this work relevant for Creative Strategy?

The strategy that led to "The whole working-from-home thing" tapped into an extraordinary moment in culture and business. It needed to bridge...

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