Apple At Work: Underdogs

Apple, the American multinational technology company, increased views, awareness and sign-ups by showcasing the magic and power of the Apple ecosystem for businesses of all sizes.

Campaign details

Title: Apple at work: UnderdogsBrand: AppleProduct: AppleIdea: AppleCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessUSANon-specificAdults (26-55)MiddleThe total media spend was $9.6M, which is a drop in the ocean compared to that of our nearest competitors. (Publicly available data suggests that Microsoft spent $1.5bn on marketing in 2021, with the majority of that spend going to B2B.) Apple does not share production spend publicly.

Objectives

Brand Metrics: Drive awareness and engagement

  • Drive Awareness of Apple at Work's...

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