Apotek Hjärtat: Hard pill to swallow

Apotek Hjärtat, a pharmacy, launched a campaign in Sweden to generate attention, drive purchase intention and champion real and needed change in the pharmaceutical industry.

Objectives

We sought to draw attention to sustainability within the pharmaceutical industry. This is important from a societal perspective – driving real improvements – and from a brand perspective: to advance our reputation for responsible business practices and sustainability efforts, drive purchase intention, and improve brand health.

Objectives:

Generate attention and campaign liking…

  • in order to gain recognition for our sustainability efforts and shape consumer attitudes towards the brand;
  • to drive purchase intention;
  • and champion real and needed change in the pharmaceutical industry.

Summary of the work

Context

Hyderabad in India is the world's biggest manufacturing site for medicine. More...

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