AP (Thai): The Unusual Football Field

AP Thailand, a property development company, increased market share by renovating unused public spaces in Thailand and turning them into useful urban playgrounds.

Advertiser: AP ThailandBrand: AP ThailandAgency: Cj WorxCountry: Thailand

Objectives

AP Thailand wanted to gain more market share from the competitors, who were other well-established property development companies and wanted to maintain its stock price in Thai stock market, while the overall of property development business in Thailand is not performing so well. The company wanted to reconstruct the image and differentiate itself from other property development companies by communicating that AP Thailand is a property brand that can utilize space proficiently and effectively, even though property development business in Thailand has less and...

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