Amnistia Internacional: Tyrannybook

Amnesty International Portugal wanted to raise awareness of human rights violations via social media.

Amnistia Internacional: Tyrannybook

Leo Burnett Lisboa

SUMMARY

Amnesty International Portugal wanted to raise awareness and bring people to join the fight against human rights violations around the world. Social media seemed the perfect tool for that. But instead of using them, we created one of our own. Tyrannybook has an interface identical to Facebook, but with different approach. In it you don't watch your friends, but your enemies: world leaders who have no respect for human rights. Their evil acts are updated in real time at their statuses. Users can exchange links, videos, photos and information about these dictators and...

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