Amnesty International: The Refugee Nation

Amnesty International, a human rights non-profit organisation, was able to rally support and unity for the refugee crisis around the world by designing a flag and an anthem, in order to build its global identity.

Advertiser: Amnesty InternationalBrand: Amnesty InternationalAgency: Square PixelCountry: Brazil

Objectives

It was a golden opportunity to capture the world's attention with a simple statement that represented a tectonic shift in our society. The first ever team of refugees were competing on the biggest stage for worldwide sports ever conceived: the Olympic Games. It was 2016, the refugee team was on it's way to Rio with no flag, no anthem. Our goal was to change perceptions, ignite positive conversations and bring the world together to support refugees. The fact that a team of refugees were...

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