Alcoholics Anonymous: Anonymous Friend

Alcoholics Anonymous (AA), an international mutual aid fellowship that provides support for alcoholics looking to maintain sobriety, marked its 70th anniversary by launching a social media campaign aimed at reaching a younger audience in Brazil.

Advertiser: Alcoholics Anonymous Brand: Alcoholics Anonymous Agency: J Walter Thompson Brazil Country: Brazil

Objectives

The creative work was developed to mark the 70th anniversary of Alcoholics Anonymous (AA) in Brazil and to broaden its services to the pub

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