Airbnb: #UntilWeAllBelong

Airbnb, an online marketplace and hospitality service, launched the #UntilWeAllBelong campaign in Australia, which aimed to bring the topic of marriage inequality among the LGBTQI community to the forefront of conversations.

Advertiser: AirbnbBrand: AirbnbAgency: Clemenger BBDOCountry: Australia

Objectives

In 2017, Airbnb set out to live by their core purpose – that everyone should be accepted, everywhere – and committed their entire annual brand budget to supporting the campaign for Marriage Equality in Australia.

Australia is the last westernized country in the world to embrace, support and legalise marriage equality. When, on the 6th November 2016, a proposed plebiscite on marriage equality was voted down in the senate by 33 votes to 29, it brought to an end a 14-month debate.

Nationals MP...

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