Airbnb: Gay chorus deep south

Airbnb, a vacation rental company, increased awareness of discriminatory laws in the US by partnering with San Francisco's Gay Men's Chorus to launch a documentary film that followed their tour of some of the most discriminatory states in the country.

Campaign details

Brand: Airbnb Agency: Airbnb Country: United States

Why is this work relevant for Creative Strategy?

Airbnb is a tech and travel company, with a mission to bring belonging and acceptance to everyone, everywhere. They provide housing and experiences for people globally. Airbnb sought out to create GAY CHORUS DEEP SOUTH, a documentary film, that would