adidas Originals: Original is Never Finished

adidas Originals, an adidas sub-brand devoted to streetwear, remade Frank Sinatra's My Way and made it the soundtrack to its online video to spread the message globally that original is never finished.

Advertiser: adidas Brand: adidas Agency: Johannes Leonardo New York Country: Global

Objectives

Adidas Originals, a sub-brand devoted to streetwear, was founded in 2002 on the principle of taking classics from the Adidas archive, and reimagining them for today.

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