Açik Radyo: Music of the people

This case study describes how Turkey's Acik Radio (Open Radio), increased its audience and funding in an atmosphere of escalating restriction.

Açik Radyo: Music of the people

Havas Worldwide Istanbul

What were the objectives for the creative work?

Açık Radyo is a unique independent radio station run by a group of volunteer programmers. They air non-commercial music from all around the world, and they cover and discuss universal topics like art, politics, environment and rights. Their only lifeline is sponsors and listener donations. Although they are a lovebrand for a small group of people, there are more they can appeal to but don't have the access. The communication objective of the poster was to attract the attention of intellectual people and...

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