Campaign details
Brand: ABAAD Resource Centre for Gender EqualityAgency: Leo Burnett BeirutCountry: Lebanon
Objectives
In Lebanon, society often accuses and blames female rape victims, stigmatizing and shaming them for provoking the rape or sexual assault 1.
- Change behavior
Our aim was to empower rape survivors by shifting the blame from the victims to the rapists, in order to empower more women to speak up and report their assault cases. This is the most crucial step to bring justice to the survivors and lock predators off the streets.
KPIs: Number of sexual assault cases reported to...