Canesten: Canescool-it Influencer Campaign

Canesten, a health brand, launched a campaign in the UK to drive awareness, engagement and sales of a new product and attract younger users to the brand.

Campaign details

Brand: CanestenLead Agency: Bayer PLCRegion: EMEA



Knowledge of intimate health conditions such as thrush is low amongst young women and most of their engagement with the category comes from the use of feminine hygiene products...