Canesten: Canescool-it Influencer Campaign

Canesten, a health brand, launched a campaign in the UK to drive awareness, engagement and sales of a new product and attract younger users to the brand.

Campaign details

Brand: CanestenLead Agency: Bayer PLCRegion: EMEA

Strategy

Objective

Knowledge of intimate health conditions such as thrush is low amongst young women and most of their engagement with the category comes from the use of feminine hygiene products - products that help them feel clean and fresh but can impact sensitive areas and cause irritation. We needed to spotlight this problem and propose Canescool as a solution.

As the UK's leading intimate health brand, our mission is to empower women to feel more comfortable in their own skin without shame or discomfort. To align...

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