Canandaigua Wine Company, Inc.: We Will Sell No Wine Before Its Time campaign

In 1975 Paul Masson—a California winery owned at the time by Joseph E. Seagram & Sons and purchased in 1992 by Canandaigua Wine Co., Inc.—launched the largest advertising campaign in its history.

Canandaigua Wine Company, Inc.: We Will Sell No Wine Before Its Time campaign

Rebecca Stanfel

Overview

In 1975 Paul Masson—a California winery owned at the time by Joseph E. Seagram & Sons and purchased in 1992 by Canandaigua Wine Co., Inc.—launched...