Canal+: Validé in GTA

Canal+ launched a new series of Validé, a French rap drama, with an OOH campaign in Paris, Marseille and Los Santos – the virtual setting of Grand Theft Auto V.

Background

Validé is the first French series about Rap. Created by Franck Gastambide, the first season was released in 2020 on Canal+. It was important for Franck and all the Validé crew that the depiction of the rap industry was relevant and that the...

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