Canal+: Validé in GTA

Canal+ launched a new series of Validé, a French rap drama, with an OOH campaign in Paris, Marseille and Los Santos – the virtual setting of Grand Theft Auto V.

Background

Validé is the first French series about Rap. Created by Franck Gastambide, the first season was released in 2020 on Canal+. It was important for Franck and all the Validé crew that the depiction of the rap industry was relevant and that the rap industry itself appreciates (“valide” in French) it. This objective was achieved and the series made one of the best scores ever on Canal+ reaching a huge success.

To announce the release of the second season of Validé, we teamed up with Canal+ to build a first-of-its-kind media campaign. After the amazing success of the first...

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