Canal+: Validé in GTA

Canal+ launched a new series of Validé, a French rap drama, with an OOH campaign in Paris, Marseille and Los Santos – the virtual setting of Grand Theft Auto V.


Validé is the first French series about Rap. Created by Franck Gastambide, the first season was released in 2020 on Canal+. It was important for Franck and all the Validé crew that the depiction of the rap industry was relevant and that the rap industry itself appreciates (“valide” in French) it. This objective was achieved and the series made one of the best scores ever on Canal+ reaching a huge success.

To announce the release of the second season of Validé, we teamed up with Canal+ to build a first-of-its-kind media campaign. After the amazing success of the first...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands