Canal + (Sogecable): The Pacific

Canal+ wanted to attract subscribers with its upcoming presentation of the TV series The Pacific. A campaign reached out to bloggers specializing in television and film as well as those specializing in war history or other relevant subjects.

Canal + (Sogecable): The Pacific

Shackleton

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: SpainDate program started/ended: 8th-31st March 2010

Product Description: The Pacific is the TV series produced for HBO by Tom Hanks and Steven Spielberg and with the biggest budget in history (160M euros). In Spain it will be premiered by Canal+, coinciding with the series premiere in the US.

Advertiser/Client Name: Canal + (Sogecable)Media Channels: Web AdvertisingOther Website: http://www.judgingishard.com/campana/echo/thepacific

STRATEGY

Marketplace Challenge:

Canal+ is one of the channels offered by the pay TV operator Digital+, probably...

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