Canadians want brands to understand and embrace diversity

Most Canadian consumers believe that brands have an active role to play in helping to tackle racism in the country, according to data from Kantar, the research firm.

Seventy-six percent of Canadians believe that brands have a responsibility to combat racism in the country, according to data from Kantar, the research company.

The organization’s analysis took a deeper dive into the views of diverse communities in Canada,...

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