Canadians look for good value and ‘good vibes’ in tough economic times

Maya Yegorova

During the current inflationary period, it is crucial for brands in Canada to find the right balance of price and wider forms of value, according to analysis by research firm Kantar.

As Canadians seek to navigate the challenge posed by inflation, they are looking for a mix of good value and ‘good vibes’, according to analysis by research firm Kantar.

While shoppers in the country are mindful of a product’s price, the company reported, they are also seeking products that help their personal and emotional wellbeing in various ways.

As such, the challenge for marketers is to find the right balance of appealing to customers’ pocketbooks and serving their personal needs around values like fun, pleasure and security.

The ‘good value’ equation

Inflation remains a pressing topic for Canadians, causing many...

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