Canadian Women's Foundation: Signal for help

Charitable organisation, the Canadian Women's Foundation, invented Signal For Help, a method to keep women safe from violence in Canada.

Objectives

The objective of the Canadian Women's Foundation Signal For Help was to combat the devastating increase of domestic violence during the pandemic by generating awareness and changing consumer behaviour. Quickly increasing organic reach and engagement online was crucial to the campaign's success, and our hope was that the Signal For Help would become a global tool, spread across the internet, to be used by anyone and owned by everyone. We wanted to change consumer behaviour by encouraging people to use the signal when they needed it, or to know how to act when they saw someone using it. We...

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