Campaign details
Campaign: Signal for HelpClient: Canadian Women’s FoundationAgency: Juniper Park TBWACountry: Canada
Market background and context
Lockdowns brought new dangers for vulnerable women
- The Canadian Women’s Foundation, the non-profit, was expecting an increase in gender-based violence as the Coronavirus made its way to Canada.
- Lockdowns, social isolation and economic stress were all potential contributing factors to this undesirable outcome.
- Women, girls, transgender and non-binary people were at higher risk of experiencing violence in their own homes - and could not leave because of stay-at-home orders.
The Canadian Women’s Foundation was ready to...