Canadian Tire: We Do New

Retail giant, Canadian Tire, became part of the storyline of popular TV show, Dragon's Den, to boost its innovation perception amongst consumers in Canada.

Campaign details

Brand: Canadian TireBrand owner: Canadian TireEntrant company: Touché!, MontréalMarket: CanadaSector: Department storesMedia channels:Direct marketing, Online display, Online video, Point-of-purchase, in-store, Social media, Sponsorship - media,...