Canadian Tire: Operation Puckdrop

Charles-Antoine Gélineau

Canadian Tire, the hockey equipment retailer, launched a campaign rooted in solidarity in Canada.

Campaign details

Brand: Canadian TireBrand owner: Canadian TireEntrant company: Touché! - CanadaIdea creation: Touché! TorontoMarket: North AmericaSector: RetailMedia channels: Content marketing, Social media, Online video, Online display, Competitions & contestsBudget: 500k - 1 million

Executive summary

Everyone knows that Canada and ice hockey are hand in glove by nature. When the pandemic struck, arenas closed, and hockey associations nationwide were shut down.

But if we couldn’t access arenas and outdoor rinks, why couldn’t we build our own network? This is the big idea behind...

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