Canadian Tire: Operation puck drop

During the COVID-19 pandemic, Canadian Tire, a retail company, launched Operation: Puck Drop in Canada to increase sales and reconnect with consumers.

Campaign details

Brand: Canadian TireBrand owner: Canadian Tire CorporationLead agency: Touché!Contributing agency: TaxiMarket: CanadaSector: Department storesMedia channels: Content marketing, Merchandise & free gifts, Online video, Outdoor, out-of-home, Social mediaBudget: 500k - 1 million

Executive summary

Everyone knows that Canada and ice hockey go hand in hand. When the pandemic struck, arenas closed and hockey associations nationwide were shut down.

But if we couldn't access arenas and outdoor rinks, why couldn't we build our own network? This was the big idea behind Operation: Puck Drop. By...

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