Canadian Red Cross: Be that someone

Red Cross, a charity, launched a campaign in Canada to drive awareness among new and younger audiences about the need of paid and volunteer roles to be filled, while building interest from legacy audiences.

Background

The Canadian Red Cross ("Red Cross") mission is to help people and communities in Canada and around the world in times of need and support them in strengthening their resilience. More than two million Canadians access Red Cross programs and services each year, and Red Cross responds to disasters in Canada every three hours.

If there was ever a year when Canadians needed to come together to buoy their collective resilience, it was 2021.

Beyond the wildfires, power outages and floods that commonly affect Canadians, communities were confronting the burgeoning health consequences of a terrifying...

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