Canadian Down Syndrome Society: Project understood

Canadian Down Syndrome Society (CDSS), a charity, helped create meaningful change at Google with Project Understood in Canada.

Objectives

Create meaningful change at the world's largest technology company.

With 8 billion voice assistants globally by 2023, the future will be voice-first, but that future doesn't include people with Down syndrome. Voice technology often doesn't understand the community's unique speech patterns, leaving them behind in the voice revolution 1(source). For voice technology to be more inclusive, we had to think big.

This case is not about commercial objectives. It is a story of how a small Canadian charity, the Canadian Down Syndrome Society (CDSS), helped create meaningful change at Google, the world's largest technology company.

CDSS had two objectives...

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