Canadian Down Syndrome Society: Long Term

Non-profit organisation the Canadian Down Syndrome Society (CDSS) empowered an entire community through a creative platform that allowed them to, literally, speak for themselves.

Executive summary

The ambition of the Canadian Down Syndrome Society (CDSS) is to empower the Down syndrome community, closing the gaps in support, information, and resources that make leading a full life more challenging for people with Down syndrome. FCB has worked with CDSS for five years. And every year we have aimed to push through boundaries - boundaries that limit the potential of people with Down syndrome and boundaries that limit how we think about advertising itself.

Market background & objectives

In Canada, despite a growing movement towards diversity and inclusion, bias continues to be pervasive against people living...

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