Canadian Down Syndrome Society: CDSS Long Term

Audrey Zink, Tim Welsh

The not-for-profit organisation, Canadian Down Syndrome Society (CDSS), increased awareness for the Down syndrome community with several campaigns that encouraged the community to share information about their experiences.

Campaign details

Brand: Canadian Down Syndrome Society Brand owner: Canadian Down Syndrome Society Entrant company: FCBIdea creation: Glossy PR Toronto Market: Global Sector: Charities & voluntary organisations Media channels: Content marketing, Social mediaBudget: Up to 500k

Executive summary

The ambition of the Canadian Down Syndrome Society (CDSS) is to empower the Down syndrome community, closing the gaps in support, information, and resources that make leading a full life more challenging for people with Down syndrome. The FCB marketing agency has worked with CDSS for...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands