Canadian Down Syndrome Society: CDSS Long Term

The not-for-profit organisation, Canadian Down Syndrome Society (CDSS), increased awareness for the Down syndrome community with several campaigns that encouraged the community to share information about their experiences.

Campaign details

Brand: Canadian Down Syndrome Society Brand owner: Canadian Down Syndrome Society Entrant company: FCBIdea creation: Glossy PR Toronto Market: Global Sector: Charities & voluntary organisations Media channels: Content marketing, Social mediaBudget: Up to 500k

Executive summary

The ambition of the Canadian Down Syndrome Society (CDSS) is to empower the Down syndrome community, closing the gaps in support, information, and resources that make leading a full life more challenging for people with Down syndrome. The FCB marketing agency has worked with CDSS for...

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